For over 30 years Arts & Business NI have helped arts organisations to prosper and businesses to thrive, inspiring and releasing business and creative potential through connection, inspiration, acumen and opportunity.
During 2020, like many, we were forced to stop and reflect on our business as usual. In a year that many used to take stock, we also took some time to really get back to basics.
We had to ensure that the work we did was true to mission, and still fulfilled our core objectives. We asked 'What is Arts & Business NI in 2020, and beyond?'. We took a lot of time to really pinpoint who we were, and what our brand represented. Ultimately, we discovered that the work we do is more crucial than ever, and as a result we adapted and moved forward to meet the continuing needs of our members and wider communities.
After this period of reflection we were energised to move into the next chapter of Arts & Business NI's story, and we wanted to do so with a refreshed brand identity, that respectfully evolved our legacy branding, whilst also reflecting the dynamic, forward-thinking organisation (and team) we are today.
We were absolutely delighted to work with our long-standing creative agency Whitenoise, who brought the energy and passion that infuses the refreshed brand we proudly reveal today. Our sincere thanks to them for their work. We encourage you to follow their social media channels to find out more about the process behind their work - you can also read a Q&A with Mark Case, Founder of Whitenoise, to hear more about his thoughts on branding in 2021 and beyond on page 16 of our newly launched magazine 'The Spark', by clicking the image below.
Mary Nagele, CEO of Arts & Business NI commented:
“We are absolutely delighted with the work that Mark and his team at Whitenoise did on our new brand, which is underpinned by their passion for the Arts and their understanding of our work. The refreshed identity respectfully builds on the strength of our 30 year history while also reflecting how we have evolved as a modern changing creative company looking to the future.”
Kat Robinson, Marketing and Events Manager added:
“The refreshed Arts & Business NI brand responds perfectly to our initial creative brief: we wanted a visual identity that reflects the creativity and agility of our organisation, and team. The Whitenoise team have delivered that, and then some. But it’s about more than a dynamic new look – this brand refresh, with its flexible style, demonstrates our organisation’s continuing commitment to adapting and ensuring we are also current and relevant to our members. We hope they all love the new branding as much as we do.”
Arts & Business NI is generously supported by The Arts Council of Northern Ireland.