We caught up with Business Member, Sarah Bell founder of Elsewhere PR, to find out more about why she joined our member network and what creativity means to her business.
1. Hello! Introduce yourself.
Hello! I’m Sarah. I am based in Holywood and from Bangor by the sea.
I’m the founder of ElseWhere – an independent creative communications consultancy led by me. I’m Mum to three incredible young boys, who are my inspiration and motivation every day. I’m a big fan of music and film and the owner of two lovable rogues – our dogs, Roxy and Ted!
2. Can you tell us a bit more about your organisation, where did it all start and what do you do?
I always tell people I help brands tell their stories through words and pictures – this is a more interesting way of saying I specialise in public relations and creative communications, brand design, visual content creation and social media management (a mouthful).
I launched ElseWhere in November 2022 – so my business is fresh! Having worked for nearly 20 years in PR and communications, I had a feeling it was the time to do things differently. There is a wealth of freelance creative talent here and I felt that could be tapped into through creating a small, dynamic collaborative consultancy.
The whole aim is to offer clients a flexible, lean and high-quality service, with a consistent project lead - and I bolt in talent from my network of experienced creatives as needed.
3. Who do you work with day-to-day?
My client base is varied, which I absolutely love. I work with organisations in the legal sector, property development, interior design, food and drink, construction, tourism … No matter what size, scale or sector you work in, investing in communications is always the right thing to do. They say people only trust a brand when they know it’s story - one of my favourite quotes.
I also have the pleasure of working with some of Northern Ireland’s most dynamic graphic designers, photographers, videographers and web developers through client work.
4. What was the most memorable project you’ve worked on?
Over the years, I’ve been lucky enough to work with some of Northern Ireland’s most iconic brands, like Dale Farm, for example – I will always be Team Polly Pineapple!
Since ElseWhere opened its doors though, I’ve had quite a few ‘pinch me’ moments. Knowing you’ve led and delivered a great piece of work for a business you own, is extra rewarding. That could be securing media coverage for a client news story, seeing an outdoor campaign spring to life on the city streets or watching a social media account grow through beautiful content and compelling copy.
5. When did you first hear about Arts & Business NI, and why did you join our membership network?
My first experience of A&BNI was many years ago attending the annual Awards – now one of my absolute calendar highlights! It was an easy decision to become a member when I launched ElseWhere. I have seen first-hand the benefit this amazing organisation brings its members and the collaborations it inspires – plus, the team are so passionate about their purpose.
I went through A&B NI’s Board Matching programme and was lucky enough to be matched with theatre company Cahoots, where I have now been a Board Director for several years. Cahoots is an example of the world-class talent within the A&BNI network – each of whom have something to offer the business community - and vice versa.
The arts sector is tragically underfunded in Northern Ireland and the private sector can both provide, and gain, so much from connecting with the sector.
6. What does creativity mean to your business?
My client work is always rooted in creativity. That could be a creative solution to a challenge or literal creative output – from writing to design, photography to film. It can also mean thinking on your feet to come up with an idea, a response, an approach – to promote, protect or enhance my client’s brands. I have always loved collaborating with other creative artists and my business model allows me to do that every day.
7. Get in touch
I look forward to meeting more people in the A&BNI membership and growing valuable relationships! I would love to connect with anyone who feels they may have a communications or marketing requirement; or with creative people who would like to collaborate on future work.
If you'd like to find out more about becoming an Arts & Business NI member, get in touch for an informal chat by emailing firstname.lastname@example.org or check out the links below
Arts Membership & Business Membership
Arts & Business NI is generously supported by The Arts Council of Northern Ireland.